Brief
Maintaining Ford’s position as the UK's most popular vehicle in the face of strong economic headwinds.

Solution
Working on tactical level promotions I focussed on ensuring the brand was always in the mind of the market; producing print and digital materials to give Ford a presence in the market and not only highlight the value of Ford vehicles but promoting their vehicles' prices each quarter. I produced sales funnels with specially designed creative to encourage people in the market for a car to look at Ford's offering. Once they showed interest, we pushed them to Ford's website and get them in for a test drive.

Outcome
Whilst the automotive market as a whole took a beating, Ford maintained its relative position as the leading and most popular automotive brand.